Zeal Hotel in Bridgwater, Somerset

Boyer assisted with an application for a 120 bedroom hotel in Bridgwater, Somerset for Zeal Hotels, which was approved at planning committee. The site was situated on junction 24 of the M5, outside Bridgwater Town Centre and the adopted settlement boundary. A robust justification was required for the development in this location under the national and development plan policy ‘tests’ for town centre uses.

Boyer provided a Planning and Economic Statement to support the application, including a detailed sequential assessment which demonstrated that there were no suitable available sites within the town centre. Boyer also successfully demonstrated that the scheme would not have a significant adverse impact on existing hotels within the town centre or the overall vitality and viability of the centre. The statement also demonstrated the significant benefits of the scheme as sustainable economic development in an area that has undergone significant investment as a Regional Rural Business Centre in recent years and that it is well related to the investment at Hinkley Point C development. These benefits and the contribution of the scheme in meeting the unmet demand for new hotel accommodation outweighed any harm. A successful case was made that planning permission should be granted on this basis, in line with the presumption in favour of sustainable development.

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Elliot Jones Director Tel: 02921 670 588
More Projects
Factory expansion in the AONB

Factory expansion in the AONB

Working on behalf of Konings UK, Boyer has successfully achieved planning permission for the expansion of their existing factory in the Dedham Vale Area of Outstanding Natural Beauty within the Suffolk countryside.

Reserved Matters approved at Brantham


Boyer have been working on this site for many years promoting the site through the Local Plan and Core Strategy, achieving an allocation, followed by the submission of a hybrid application, approved in 2016, for the regeneration of the existing industrial estate and the development of up to 320 dwellings.