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Land and Site Promotion

At Boyer, we believe that site promotion is critical to identifying land for future development.

Promoting Land for Future Development 

At Boyer, we believe that site promotion is critical to identifying land for future development. Our dedicated land development team specialise in supporting land and site promotion across all sectors, including valuations, new home development and commercial development. 

Our multi-skilled professionals provide insight and guidance into everything from preferred land use to housing tenure mix. Every member of our team will take a meticulous approach to the application and development process to unlock the value of your land and get the most from your portfolio. 

Additional site services

Boyer has a strong track record of success in promoting land  for future development. We have secured allocations for residential development on greenfield and Green belt sites as well increased housing numbers on allocated sites to maximise commercial returns.

Working closely with our land team, our services include site finding, landowner negotiations, promotion of sites through the local planning process and appearance at EiP hearings.

Quick Answers

Land promotion is a process used to secure planning permission for land before it is sold to a developer. A land promoter works with landowners to promote a site through the planning system, often covering the upfront costs of planning and technical work in return for a share of the land value once permission is granted.

The land promotion process typically involves assessing the development potential of a site, promoting the land through the Local Plan process or planning application and undertaking technical studies to support the proposal. Once planning permission is secured, the land is marketed to developers and sold, with the proceeds shared between the landowner and promoter.

A land sale usually involves selling land directly to a developer, often without planning permission in place. Land promotion, by contrast, involves promoting a site through the planning system to secure permission first, which can significantly increase the value of the land.

The land promotion process can take several years depending on how the site is brought forward through the planning system. Promotion through the Local Plan process may take longer, while sites submitted through a planning application may progress more quickly if they align with local planning policy.

Many landowners choose land promotion because it allows them to maximise the development value of their land. By securing planning permission before selling, landowners can often achieve a higher sale value compared with selling land without planning consent.

Planning consultants support land promotion by assessing site opportunities, preparing evidence to demonstrate a site’s development potential, and promoting through Local Plans and planning applications. They also coordinate with technical specialists and manage engagement with local planning authorities.

Services

Environmental Impact Assessment

Planning

Land and Site Promotion

Development Planning

Planning Appeals

Design

Master Planning

Architecture

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Get in touch with our expert planning team to find out how we can support your next planning or development project

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Our experience spans multiple sectors

We provide planning and design services across a wide range of sectors. Take a look at our latest work.

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